A Snapshot of PaperClips Issue No. 275, Thursday, December 5, 2013
Unwrapping the Status Quo
Gregg Schuliger, Director of Packaging, Millcraft, December 2013
A major domestic food manufacturer has an amazing high-tech, fully-automated process when it comes to making products. As we toured their facility, we witnessed production line upon production line, running at blazing speeds, continuously moving products throughout the facility in a blink of an eye. It’s a study in efficiency, productivity, and engineering ingenuity. Until…..we walked into the shipping and receiving area. Here, robotics and speed gave way to temporary manual labor. And new technology gave way to the days of the 8–track cassette tape…
The Paper Trail Impact Estimator Adds Six Additional Domtar Products, Two Mills
Domtar, December 3, 2013
Domtar Corporation has announced the fifth update to its award-winning site, The Paper Trail (www.domtarpapertrail.com), since the debut of this groundbreaking tool in June 2011.
Publicly showcasing the company's commitment to voluntary disclosure, The Paper Trail provides a look at the social and economic impacts associated with manufacturing its paper products in North America. As a tool that displays both what Domtar is doing well at its facilities, as well as what it's working to improve upon, the Paper Trail continues to serve as a model for transparency within the industry…
Scientific American: Why the Brain Prefers Paper
Two Sides, U.S., December 2, 2013
In a current articled posted on the Two Sides U.S. website, Two Sides U.S. President Phil Riebel cites an article from the November 2013 issue of Scientific American magazine supporting the premise that most people understand and remember text better when read on paper rather than a screen.
Researchers agree that “screen-based reading can dull comprehension because it is more mentally taxing and even physically tiring than reading on paper. E-ink reflects ambient light just like the ink on a paper book, but computer screens, smart phones and tablets shine light directly on people’s faces. Prolonged reading on glossy, self-illuminated screens can cause eyestrain, headaches and blurred vision. In an experiment by Erik Wastlund, then at Karlstad University in Sweden, people who took a reading comprehension test on a computer scored lower and reported higher levels of stress and tiredness than people who completed it on paper”…
USPS Announces 2014 Direct Mail Promotions
Direct Marketing News, November 26, 2013
The U.S. Postal Service has announced its 2014 promotions calendar aimed at increasing use of First Class, shipping, and digital technology. The biggest rate discount being offered, 15%, is for a spring promotion for First Class marketing pieces…
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