A Snapshot of PaperClips Issue No. 332, March 19, 2015
Paper2015 Highlights Leadership, Opportunities
Source: American Forest & Paper Association, March 17, 2015
As part of the Paper2015 event held this week in Chicago, the Industry Leadership Session - sponsored by Sappi North America - presented a distinguished panel of CEOs representing key segments of the paper industry who provided their unique perspectives on opportunities, innovation, globalization, sustainability and leadership. On the panel were Mark Gardner, president and CEO of Sappi North America; John Luke, chairman and CEO of MWV; Travis Mlakar, president of Millcraft; Debabrata Mukherjee, president and CEO of Finch Paper; and Mark Sutton, chairman and CEO of International Paper...
Verso Introduces New Coated Web Product Lineup
Source: Verso, March 16, 2015
Verso Corporation has introduced its new coated web product lineup, offering a breadth of quality coated web brands, including No. 2, No. 3 and No. 4 grades in coated freesheet and coated groundwood, as well as supercalendered SCA+ and SCA grades. Verso's lineup includes some of the most distinguished paper brands in the industry, such as Sterling® Ultra, ArborWeb Plus®, Influence®, ArborWeb® and Liberty®, as well as two new brands, Focus™ and Balance™...
Act Now! The 411 on Direct Mail ROI
Source: Sappi North America, March 2015
Act Now! A Better Response to Direct Mail is a dynamic, educational resource that guides readers through the essential principles of creating effective mailings that deliver results. Act Now! showcases the strategies and techniques behind how direct mail can strike a uniquely delicate balance: the ability to package a message that will not only pique reader interest, but also ultimately drive consumer response...
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Domtar’s Paper Made Here Program: Know Where Your Paper Comes From
Source: Domtar, March 2015
Domtar’s Paper Made Here program aims to raise awareness about the importance of buying North American paper. The program encourages customers, environmental groups, policymakers, and the public to ask themselves: “where does my paper come from?” Paper Made Here demonstrates why buying North American paper is the most responsible social, economic, and environmental choice – and the best business decision. Domtar is proud to be a pioneer in sustainability and transparency in the industry, a North American job creator for thousands, an investor in local communities, and a consistently reliable partner to its customers...