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Global Study: Most People Highly Value Paper and Print

Two Sides publishes key results of global survey on the Attractiveness and Sustainability of Paper and Print

The recent issue of Paper360 (May/June) features consumer survey results on global attitudes towards paper and print, as well as toward corporate environmental claims promoting digital over paper-based communications.

The article concludes that there is a clear preference for print on paper across all countries and regions analyzed (Australia, New Zealand, South Africa, United Kingdom, United States), likely indicating a more fundamental and human way that people react to the physicality of print on paper. Many prefer paper-based communications to digital options for a variety of reasons, including ease of reading, tactile experience, and a lack of internet access.