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Behind the Design with Flourish

We sat down with Victoria Feiler, Art Director for Cleveland advertising and marketing agency Flourish. She takes us behind the design on their recent project for Western Reserve Academy.

With direction from the school’s new president, the client asked Flourish to help them with positioning. They wanted to bring a new energy and life to the brand. Flourish saw the viewbook as the perfect vehicle to enable the school’s true personality to shine, bringing forth the idea of joy.

Watch the video to learn more about the process. Discover the challenges they faced and the solutions employed to produce an award winning viewbook that the client loves.